It also gives me the opportunity to examine the popularity of business searches on Google Maps (unsurprisingly, the number of people requiring Google Map directions to businesses has dropped significantly after the UK lockdown), and notes the related topic of 'Job' 'Business' as a query allows me to select results that Google has tagged with organisation markup (from embedded schema and Google My Business data).They can include topic-related items (things that share the same concept), specific brands or things that match the query, or even actions. This means you can explore the popularity of entire topics, working from the top-down instead of starting from the individual keywords and working upwards.Įntities can cover a number of things. It will also suggest entities that it has noticed in connection with the keywords. At the top of the list will be the selected terms as a general search query.

When you start to enter a term you wish to search for, Google will make some suggestions. It can, however, provide a mine of information that is relevant to your business and customer base. In a nutshell, Trends will not provide information on every search made the scope is too vast for that. This enables you to examine topical trends as well as recurring seasonal ones, or examine the popularity of a topic over time

The data includes real-time information as well as historic data for previous years.Google says it tries to filter out attempts to manipulate or spam the interface, but mentions this might still appear if it becomes popular enough Google’s sampling will include data that may have been removed from other search products (such as related searches or autocomplete).Highly specific queries with low volume are given a 0 rating, everything else is scaled on a 1-100 scale, depending on its popularity in relation to all other searches Google makes a selection of popular search terms.What it shows is the relative popularity of that term in comparison with all searches for that area and date range. This means that the interface doesn’t give you an indication of search volume, although that may correspond with an increase in search traffic for a popular term. Trends shows the relative popularity of search topics in Google.

Open the google trends website